Intercultural Design - Final Project

Intercultural Design -  Final Project

24.02.20 - 02.03.20 ( Week 8 - Week 10 )
Yap Wei Xuan 0338916
Intercultural Design
Final Project

INFORMATION

FINAL PROJECT

Before we visit JAPAN, we were planning to do lattern , some decorations and so on. After we visit JAPAN, our ideas change into card games, gacha and slot machine. Then after discussion online we plannig to do decoder postcard

Rationale 

The subtle influence and concept of number '7' has become a distinct identity that ties the majority of Japanese together and ever so present within the cityscape of Tokyo, Japan.

Utilizing the same template in Malaysia, how can we showcase the harmonious multi-ethnic cultures of Malaysia which are equally widespread and similarly ubiquitous as the number '7' in Tokyo?

The purpose of the illustrations is to exhibit the unique, far-reaching identities of Malaysia where all ethnic groups could relate and agree upon.

Red represents the people of different ethnicity and environment of Malaysia. Blue represents the elements of unity that are engaged by the people of Malaysia, as the color symbolizes unity of Malaysians in Malaysia's flag.

Each illustrations presented to the viewers will display the 7 aspects of Malaysian culture in a contemporary setting, where its influence stretches to the people of Malaysia, regardless of their ethnicity and backgrounds, identical to the people of Tokyo's homogeneous understanding and influence of the number '7'.

Roles

Christine: Design the back of the postcard
Desmond: Printing and packaging design
Zhen: Sketching postcard artwork background and writing description/explanation
Me (Wei xuan) : Digitize the sketches (illustration part) and design the human

Here are my sketches of my people:

Fig 1.1 sketch 1

Fig 1.2 sketch 2

Fig 1.3 sketch 3

Fig 1.4 sketch 4

Fig 1.5 sketch 5

Fig 1.6 sketch 6

Then, i started to digitize the sketches that Zhen sent, but during the progress i also change something that might suit the artworks more, and add some others details inside.Credit thanks to Desmond, he help me digitize a background which does decrease my pressure

Here are the final outcome of the illustration artwork:

Fig 1.7 Festival

Fig 1.8 "The Magic Hand"

Fig 1.9 Mamak

Fig 2.1 Pasar malam

Fig 2.2 Rojak lagguage

Fig 2.3 Malaysia Food

Fig 2.4 sports

Christine doing the postcard back design, different postcard got different design:

Fig 2.5 postcard back design

While Desmond dooing the packaging design:

Fig 2.6  packaging design

Fig 2.7 packaging design 2

 Different packaging got different description and Title and, these are all written by Zhen Gie

Here is our postcard final outcome:

Fig 2.8 Final outcome

Fig 2.9 Final outcome 2

Lets take a look how these decoder postcard works!